Maersk Group has activities within the transportation and energy sectors. It has been the largest container ship operator and supply vessel operator in the world, employing 117,000 people in 135 offices worldwide.
We have suggested to Maersk to adopt a personal approach in their online communication and have their team members speak for the company. All new sites now include content featuring real Maersk employees sharing about Maersk and their personal story at Maersk.
We have elaborated a new web style guide following the Maersk brand and are currently applying it on 13 websites. We elaborate a custom style for each site, so there are no two identical sites, but all are based on the Maersk brand and identity.
All 13 Maersk sites are connected together through a sophisticated system that shares content, provides various functionality, pushes data, etc. We develop and implement additional functionality and apply them across all the sites, such as a SAP job portal and a centralized update center